The owner, a West Coast transplant, moved from California to New York, and went into withdrawal pains craving the pintos and poblanos he left behind.  He bought a pushcart, wheeled it downtown Brooklyn and started selling Burritos.  The pushcart was wildly successful and spawned a small storefront named La Taqueria.  After outgrowing the space, the next move was to bigger digs in Park Slope, Brooklyn. 

After a much needed trip out West sampling hundreds of burritos in the name of research, we created Rachel's, a nod in name to his mother.  The space melds the laid back vibe of hip Taqueria’s dotting the beaches of Southern California with a touch of old world Mexican architecture.

This IS your mother's Mexican joint.

+  Logo Design
+  Brand Identity
+  Architectural Prototype
+  Collateral Material